Imagine going to a ball wearing a t-shirt or having fun at the beach in a tuxedo or dress. You could also try to see yourself eating steak with chopsticks and drinking hot coffee with a straw. Would these be enjoyable?

This has got to be familiar situation for a lot of people: the new series of a smartphone has just come out. We think to ourselves, “wow, the ad looks so promising!” Suddenly we see that our existing phone is lacking a lot of qualities that the new series possesses. Now we’re thinking that it might be the time to buy a new phone. But is that really...